Are you looking for a product that offers the best nourishment for your skin? Serum can be the magic potion to add to your skincare routine. Cleansing, toning and moisturizing have been part of our routines for ages now. But it’s time you make a place for serums in your skincare routine to flaunt healthy, radiant, spot-free skin.
LET’S START WITH THE BASICS
Before we go on about the wonders of face serums, let’s start with the basics: What is a face serum?
What Is A Face Serum?
A serum is a concentrated liquid packed with active ingredients that target specific skin concerns. The molecules in a serum are super small, making it easier for your skin to absorb them. It allows the serum to
repair or protect your skin from several different issues, from aging to hyperpigmentation. It’s an essential step in any beauty routine because it targets parts of your skin your other products just can’t reach.
In simple words, face serum is a lightweight skincare product that contains a higher concentration of active ingredients (such as Hyaluronic Acid, Glycolic Acid, and Vitamin C), compared to typical facial moisturizers.
Think of a serum as the secret weapon for treating skin issues like discoloration, dullness, fine lines, or acne — and a moisturizer as the key to hydrating your skin.
Face serums are often used to manage specific skincare concerns, such as wrinkles. Serums will also typically be thinner than a moisturizer, which makes them perfect for layering and they can come in a variety of different formulas, including gels, oils, and light creams — they can even have a water-like consistency in some cases.
Why Do You Need A Face Serum Right Now?
You probably think that you have your skincare routine set already. Cleanse, mask, moisturize, sunscreen— what more could there be? Well, if you haven’t added a face serum into the mix, you may be missing out. There are quite a few benefits to using face serums that make it easy to see why serums are a popular skin care product. Below are some of the few reasons why you should use a face serum.
1. To Minimize The Appearance Of Dark Spots
Daily UV exposure and aging can result in the appearance of dull skin, discolorations, and dark spots. Serum leaves skin clarified to reveal radiant skin and a renewed complexion. With daily use after two weeks, dark spots are visibly improved, and within four weeks, fine lines and wrinkles are visibly reduced. Apply the serum at night after cleansing, and don’t forget to apply sunscreen in the morning.
2. To Brighten The Look Of Dull Skin
As you age, your skin can naturally starts to lose the look of radiance. Before reaching for your highlighter, apply the serum to clean the skin, both morning and evening.
3. To Plump Skin And Reduce Wrinkles
Face serums play a vital role in any effective anti-aging skincare routine. Pick a serum that contains intensely hydrating hyaluronic acid, such as our W. Skin & Beauty skin lightening serum if you’re noticing wrinkles and dryness cropping up.
4. To Hydrate Your Skin
When your skin is feeling remarkably dehydrated, a moisturizer alone might not cut it. Instead of only relying on your face cream to do all the heavy lifting, you can apply a hydrating face serum underneath to bring your dry skin back to life. Again, serums formulated with hyaluronic acid are great for helping with hydration. Apply the serum to damp skin to lock in even more hydration.
Function Of A Face Serum
The serum delivers powerful ingredients directly into the skin. That’s because it’s made up of smaller molecules with high penetration power that sink deep into the skin unlike heavy creams and delivers a high concentration of active ingredients. Due to the higher concentration, you may see visible results in a shorter period of time. Some of the primary functions of a face serum include:
1. Provides hydration, antioxidants, and a concentrated dose of nutrients to the skin.
2. Soothes sensitive skin
3. Shields the skin from free radicals and damage.
4. Lightweight, gets easily absorbed into the skin.
5. Improves the appearance of wrinkles, fine lines, etc
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